POP-screens with dynamic, vibrant images show the advantage of rear projection in daylight conditions. The picture is projected on to specially formulated rear projection surface of the screen, creating a bright, sharp message or promotion to the viewer. The POP-screen is manufactured in different types to correspond to both the environment, ambient light conditions and the type of message conveyed. Optical quartz filters and colour correction tints make the screens tolerant to ambient light with variants for high quality moving images and static signage, resulting in bright, sharp pictures. ideal for shop fronts, arcades and point of purchase applications. POP-screen displays put the persuasive power of electronic media to work directly at the Point of Purchase, and can have a direct effect on customers buying patterns, right down to the bottom line.